Senior Marketing Automation Specialist

Our client is a global giant in the transport and logistics space. In their journey to become the best digital team in the logistics world, my client is developing many innovative ways to engage with customers: my client has the latest marketing technology and
applications available, this company have attracted senior specialist in the field of digital marketing, and
have an inhouse team to deliver creative concepts and content.

The team is involved in many programs such as integrating their marketing cloud applications
with other clouds, setting up Always On Campaigns as part of the customer contact strategy and
enabling marketing teams in the Regions with creating, building and implementing customer
journeys via their journey orchestration tools.

The DMA team is looking for a marketing automation specialist with strong program
management skills. They are looking for a pi-shaped digital marketing specialist who has strong knowledge of
marketing automation and is an experienced program manager. Your goal is to help us become a
center of enablement for email marketing, marketing automation and performance marketing.

Your main activities:

You will be expected to lead and support the adoption and roll-out of cross cloud integrations,
marketing automation capabilities (eg within their email platform) and journey orchestration
tools.
You will work closely with your colleagues in the US, the Regional Marketing teams in EU, MEISA
and APAC to define a global approach for performance marketing as they stimulate the use of new
marketing technology capabilities. You will use your program management skills and experience
to successfully implement these new principles and capabilities.

You will translate the needs of the Regions into concrete proposals for marketing technology
development and innovation; you’ll work with Marketing Technologists, Marketing Automation
specialists and Digital Marketers to define and implement these new developments
You will be the subject matter expert in one of the relevant areas such as email marketing,
marketing automation or performance marketing and deliver hands-on support where needed,
eg set up (complex) journeys in marketing cloud and/or Relay42 or develop a format to
implement performance marketing across the globe.

Who are we looking for?

Candidates with the following requirements are what we need:
• Bachelor or master degree in the field of marketing or business
• Minimum of 8 years of experience in Digital Marketing with at least 4 years a focus on
marketing automation or email marketing and proven program management
experience.
• In-depth understanding and experience of technically connecting several elements of
marketing technology elements
• Comfortable in stakeholder management
• Being able to work independently with Sales Force Marketing Cloud and Relay42
• Strong knowledge of Marketing Automation Tools, APIs, Tag management and DMPs
• Entrepreneurial mentality
• Ability to work in multi-disciplinary and international teams
• Fluent in English

If this sounds like a job you can see yourself flourish, please don't hesitate to contact us